Industry-leading Auto Dealership Group to Serve as Sponsor of Carson Parrish in the AMSOIL Championship Off-Road Truck Racing Series 

Odessa, Texas (May 17, 2024) – Carson Parrish Racing is pleased to officially announce that it has signed One Automotive Group as a new multi-year co-primary sponsor in the AMSOIL Championship Off Road Racing Series.

Carson will race the 2024 season in the Pro-Lite class for Ryan Beat Motorsports with plans to jump into the Pro-2 class 2025. 

One Automotive has built a reputation for excellence in Wisconsin’s Chippewa Valley, ranking among Wisconsin’s top automotive dealership groups. Their team is dedicated to delivering a refreshingly upfront approach to the automotive dealership experience throughout Eau Claire, Chippewa Falls, La Crosse, Minneapolis, MN, and everywhere in between. One Automotive has multiple dealerships representing ten new car brands– Chrysler, Dodge, Jeep, Ram, Audi, Honda, Hyundai, Mazda, Nissan, and Volkswagen, plus hundreds of used cars to choose from.

“We’re very excited to support Carson as he competes in the AMSOIL Championship Off-Road series. Our partnership is a natural fit, given our automotive connection and the multitude of races right here in Wisconsin. We look forward to seeing Carson on-track this season and introducing our Wisconsin community to the thrill of motorsports’ fastest growing segment in the US.” -Bill Bertrand, President, One Automotive Group.

Carson Parrish is a multi-winning, talented, and charismatic racer and a former professional ATV racer. He has two National MX ATV Racing Championships and is also the Lucas Oil Pro-Lite Off-Road Racing Regional Champion. But he is most proud of being a devoted husband and father. Carson took the 2023 race season off to focus on family life; he got married and welcomed a child into their family. 

Carson has accumulated several wins and top podium finishes and is ranked as one of the industry’s top up-and-comers. Looking toward the future, Carson plans to continue racing and improving in all aspects of the field while helping his partners grow their businesses and brands.

“I’m quite excited about this partnership and very thankful to Bill and Todd at One Automotive Group for believing in me! It’s great to partner with organizations who have a strategic mindset and work to establish new business through racing sponsorships, said Carson Parrish. “One Auto Group shares our values and prides itself on excellence in everything it does. Plus, they have some of the best deals for new and used cars and trucks in the region, and they are some of the nicest people around, too; they will treat you right,” Parrish continued.

Motorsports marketing and sponsorship agency Drive Motorsports International brokered the deal.

About ONE Automotive – One Automotive Group has a total of six dealership rooftops representing ten new car brands, operates two automotive collision centers and one standalone automotive express service  center in Wisconsin’s Chippewa Valley. One Automotive Group is proud to be a trailblazer committed to delivering a more upfront and community connected way of doing business. Their goal is to make the entire automotive ownership experience ONEderful. Please visit One Automotive online at oneautogroup.com 

About Carson Parrish – Carson is a multi-championship-winning former ATV racer now competing in the AMSOIL Championship Off-Road Truck Racing Series in the Pro-Lite class. Please visit carsonparrishracing.com or Instagram @cparrish_8.