Yokohama Tire Continues Longstanding Partnership with Championship Off-Road Series
Yokohama Tire has announced the continuation of its partnership with AMSOIL Championship Off-Road presented by BRUNT Workwear, reaffirming its long-term commitment to supporting short-course off-road racing and the athletes, teams, and fans that drive the sport forward.
As part of its renewed involvement, Yokohama will maintain a strong presence across key competitive and promotional elements within the series. This includes continued support of the Sportsman 170 SxS Hard Charger Award, the Top Qualifier Award for all PRO classes at non-Crandon events, and the Holeshot Award for all PRO classes during Crandon race weekends—further reinforcing its commitment to performance and competition at every level.
“Performance in Championship Off-Road isn’t limited to what happens when the green flag drops, it extends to how our partners activate, engage, and elevate the entire series experience,” notes Champ Off-Road President Carl Schubitzke. “Yokohama Tire Corporation consistently delivers on both fronts. From their proven performance on the track to their ability to bring fresh, creative marketing initiatives and meaningful partnership ideas to life off the track, they continue to add real value for our teams, drivers, and fans alike.”
This continued partnership reflects Yokohama’s focus on performance-driven motorsports programs that align with its product development, durability standards, and off-road heritage.
Yokohama’s ongoing support of Championship Off-Road underscores its dedication to real-world testing environments that help validate tire performance under the most demanding conditions. Short-course off-road racing provides an ideal proving ground, where speed, durability, and consistency are essential.
Through its involvement, Yokohama continues to connect directly with racers and teams while gaining valuable feedback that contributes to product innovation across its light-truck tire lineup.
“Championship Off-Road represents one of the most competitive and authentic off-road racing platforms in North America,” said Candace Cogan, Yokohama Tire’s director of product marketing. “Our continued partnership allows us to support racers across the sport while showcasing the performance, versatility, and durability that our line of GEOLANDAR tires is known for.”
By maintaining and expanding its involvement, Yokohama Tire continues to reinforce its role as a key partner in the growth of Championship Off-Road. The collaboration not only supports top-level competitors but also helps elevate emerging talent in the sport.
With a focus on performance, durability, and authentic marketing engagement, Yokohama’s presence remains an integral part of AMSOIL Championship Off-Road presented by Brunt Workwear identity and continued success.
For more info on Yokohama motorsports programs, go to https://www.yokohamatire.com.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology, innovation, sustainable manufacturing and environmentally conscious products. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit www.yokohamatire.com and www.yokohamatruck.com.
Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at www.yokohamatire.com.
Yokohama’s extensive list of North American-based motorsports partnerships – both on- and off-road – includes Porsche Sprint Challenge North America by Yokohama, Porsche Sprint Challenge USA West by Yokohama, Porsche Endurance Challenge North America by Yokohama, the Mustang Cup, Subaru Motorsports USA, Pikes Peak GT4 Trophy by Yokohama, Velocity Invitational, King of the Hammers Yokohama Tire Every Man Challenge race, Official Tire of Crandon International Raceway, American Off-Road Championships, Championship Off-Road Series and the TrophyLite Series.
Yokohama also has several ongoing partnerships, including the Presenting Sponsor of the Bassmaster Classic Weigh-in Presented by Yokohama Tire, Presenting Sponsor of the Bassmaster Classic Celebrity Pro-Am presented by Yokohama, Gymkhana video series with Hoonigan Media Machine and MLB’s Los Angeles Angels.