Yokohama Tire has extended its strategic marketing partnership with the AMSOIL Championship Off-Road Tour, reinforcing its presence in the off-road motorsports world. This partnership highlights Yokohama’s dedication to high-performance light truck and SUV tires while strengthening its brand among enthusiasts, professional racers, and everyday drivers.

“Our commitment to off-road motorsports is a testament to Yokohama Tire’s innovation in light truck tire performance,” said Candace Cogan of Yokohama Tire. “Championship Off-Road Racing provides the ultimate proving ground for our light truck tire technology.”

The Yokohama Geolandar tire lineup is engineered for off-road enthusiasts and everyday drivers seeking durability, traction, and performance across diverse terrains. The series features models tailored for various needs, such as All-Terrain (A/T), Mud-Terrain (M/T), Highway-Terrain (H/T), and Rugged-Terrain (X-AT).  Additionally, the newly released Geolandar A/T4™ is an All-Terrain tire designed to provide a smooth, quiet ride while offering genuine off-road durability, assuring the freedom to explore any terrain. Renowned for their exceptional performance, these high-performance tires have been the driving force behind the success of numerous elite racers, including standout Yokohama athletes Andrew Carlson, Cole Mamer, Ricky Gutierrez, Johnny Holtger, and Dave Mason Jr

For the 2025 racing season, Yokohama Tires will maintain a prominent and influential presence at all Championship Off-Road events. The expanding Champ Off-Road footprint will enhance Yokohama’s brand exposure, including the addition of the season-opening event in Wheatland, Missouri, and the Southern California season finale at Glen Helen Raceway. Yokohama’s presence provides vibrant on-track branding that captivates viewers, dedicated trackside support that enhances the racing experience, and dynamic brand activation events designed to engage fans and showcase Yokohama’s commitment to the off-road lifestyle. These strategic efforts will enhance visibility and strengthen the brand’s connection with truck owners and enthusiasts throughout the season.

With the AMSOIL Championship Off-Road Tour set to begin May 3-4, you can experience all the short-course off-road racing action in person at Lucas Oil Speedway in Wheatland, Missouri, as well as watching the live stream on floracing.com

About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes high-performance, light truck, passenger car, commercial truck and bus tires. For more information on Yokohama’s broad product line, www.yokohamatire.com