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Can-Am Named Official Partner of the 2026 AMSOIL Championship Off-Road Season

Apr 23, 2026

The AMSOIL Championship Off-Road series presented by Brunt Workwear, is excited to announce Can-Am, an iconic brand of BRP Inc., as an official marketing partner for the 2026 season. This partnership further enhances the connection between the premier short-course off-road racing series in North America and the fast-growing SxS off-road community.

Can-Am, a global leader in high-performance off-road vehicles, embodies a strong passion for racing, innovation, and adventure, values that perfectly align with the Champ Off-Road lifestyle. Known for pushing boundaries both on the trail and in competition, Can-Am’s presence in the series highlights the evolution of off-road culture, where recreation and racing continue to intersect.

“Champ Off‑Road offers a powerful platform to connect with passionate off‑road enthusiasts who value performance and innovation,” said Val Windsor, Manager Global Sponsorships, Corporate Partnerships, & Racing at BRP. “Our vehicles are built for riders who demand durability and capability, whether they’re racing, trail riding, or pushing limits at their local off‑road park.”

“The growth of the SxS market has enabled more enthusiasts to participate in the off-road lifestyle and partnering with Can-Am allows us to connect with that audience,” said Champ president Carl Schubitzke. “Our fanbase lives and breathes off-road, from race weekends to trail riding, and Can-Am embodies that lifestyle.”

From the race‑proven Maverick X3 platform to the groundbreaking Maverick R, Can‑Am continues to advance off‑road performance through innovation inspired by competition. The partnership reinforces Can‑Am’s commitment to supporting off‑road enthusiasts at every level, while helping shape the future of the sport.

About BRP Inc.

BRP Inc. is a global leader in the world of powersports products and powertrains, built on over 80 years of ingenuity, innovation, and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on- and off-road vehicles, Quintrex boats as well as Rotax engines for karts, recreational aircraft and jet boats, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its product lines with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Headquartered in Quebec, Canada, BRP had annual sales of CA$8.4 billion from over 110 countries and employed close to 17,000 driven, resourceful people as of January 31, 2026.